To a certain degree, social media has replaced more traditional means of communication. Like it or not, it is here to stay and will continue to evolve as quickly as it has in recent years.

In part one of this two part video, social media strategist, Mr Sandy Biar, explains the evolution of social media and  the conceptual framework that makes it such an effective communications tool.

He also suggests a number of strategies to help leaders better engage their audience and create a more effective on-line presence.