Integrated Campaigning is the ADF’s single capstone concept that describes how the ADF maximises and applies power to defend Australia and its national interests. Integrated Campaigning is the focussed aggregation and application of national power in pursuit of national interests, achieved by realising the potential of ADF’s people, ideas and material, combined with those of allies and partners. To achieve such integration requires the ADF to foster and grow key characteristics in its people. This article explores these traits.