This unit utilises netnography and other tools to understand community dynamics and social patterns of interaction online, with a particular focus on mapping the emergence of online cultures. Students will study communities and social engagement in virtual environments from an interdisciplinary perspective, drawing insights from media studies, sociology, anthropology, and psychology. Social media management techniques will be analysed as part of an integrated approach to online engagement strategies. This unit is for students from all disciplines to further develop their understanding and management of social media in personal and professional contexts.