Welcome to the 2025 Cove Challenge!

Using words, imagery, or video, tell us:

"What Being in the Army Profession Means to Me"

We are excited to kick off our annual short-response event, the Cove Challenge! Each year, the Cove Challenge poses at topic question that encourages you to reflect on something of personal relevance, and provide a simple, but though-provoking, response. It's simple and easy to enter, so take five to reflect on the question above and provide a response via our Cove Challenge Submission Portal below!

The Army Profession

In keeping with our 2025 PME Theme, our Challenge topic this year asks you to reflect on your role as a member of the Australian Army. Have you considered the difference between a job and a profession? What does that mean in the context of being part of Army?

Start by reviewing guidance from the Chief of Army outlining how the Army profession is recognisable as a modern profession, and consider how this applies to you. From the lifelong pursuit of professional mastery, to being a part of an institution not found anywhere else in society, share what being in the Army Profession means to you, and be in the running to win a prize pack!

Submission Types

Submissions can be made in 3 different categories:

Written: Just like in previous years, you can provide a short, written response of around 50-100 words that encapsulates your idea in narrative or first-person form.

Graphic: A picture is worth a thousand words, so you can submit a single image (photograph, digital art, painting, AI-prompt generated, hand-drawn/comic, etc.) that represents your response. It should stand on its own without accompanying text; and be accompanied by a simple title.

Video: You can submit a piece of video content. Submit a live-action recording, animated video or similar showing a vignette demonstrating your response to the question. The video can have sound or no sound, and is to be a maximum 30 seconds. Entries in this category should demonstrate the point through the recording itself, not simply be a recording of you talking/verbally responding to the question.

All entries must be your own, original work.

Submissions are to be made via our dedicated Cove Challenge 2025 Submission Portal

Requirements

All submissions should meet the requirements below:

  • Respond to the topic question: "What Being in the Army Profession Mean to Me".
  • Written submissions: between 50 and 100 words in length.
  • Artwork: One image (it can be digital art, a painting, a photo, or a photo of a sculpture - be creative!) with a Title
  •  Video: up to 30 seconds in length and 250 MB in file size.
  • The submission must be your original work, and you must attribute your name to the submission. If you make use of artificial intelligence (AI) in producing the artwork, the way in which you use AI needs to be acknowledged.
  • Submit your work to our dedicated Cove Challenge 2025 Submission Portal with the subject line '2025 Cove Challenge' and the title of your work.
  • Include your rank, name, and unit
  • Submissions close at 1700h AEST on Friday 30 May 2025.

Prizes

The Top 10 entries in the Challenge, as selected by The Cove and invited judges, will receive exclusive Cove merchandise prize packs.