This unit will review various types of communication and how and why these are used in different situations to produce different outcomes. By exploring how we communicate and reflect on our own media consumption habits to consider ways in which mass media influence communication. By exploring how we communicate, greater insight will be gained into human behaviour and a better understanding of our role in society. This unit is for students from all disciplines to develop their understanding of how we communicate effectively within organisations.

In this unit, students seek to discover how social media can be used as a strategic communication tool. Students learn to create or enhance professional online profiles and learn which platforms are most effective in delivery a message to a target audience. This unit is for students from all disciplines to develop their understanding and management of social media in personal and professional contexts.

Summary of Learning: Discover how social, political and diplomatic environments have been disrupted and transformed by the power and influence of digital platforms. This course addresses how platforms have changed business models, political campaigns and international relations, as well as a deep exploration of the specifics of platforms and their audience and user cultures. It will examine the interplay between the media, society and power. The Learning Objective: 1. Develop an understanding of the specific ways that platforms have transformed media, social and political environments. 2. Develop an understanding of the specificity of social media platforms for content creation, distribution and user engagement. 3. Develop information literacy skills to understand the social, cultural, legal and ethical impacts of social media platforms and potential impacts and consequences for internal and external stakeholders.