This unit pays special attention to the public relations industry in managing conflict and social change at different stages of modernity and contexts. The unit emphasises a socio-cultural understanding and analysis through a ‘critical public relations’ lens in order to understand ‘PR’ and its impacts, especially for marginalised groups. This assists students to analyse movements for social change and communication campaigns through a range of novel perspectives. This unit is for students from all disciplines to further develop their social and cultural awareness, in addition to enhancing influence skills in communication.

This unit utilises netnography and other tools to understand community dynamics and social patterns of interaction online, with a particular focus on mapping the emergence of online cultures. Students will study communities and social engagement in virtual environments from an interdisciplinary perspective, drawing insights from media studies, sociology, anthropology, and psychology. Social media management techniques will be analysed as part of an integrated approach to online engagement strategies. This unit is for students from all disciplines to further develop their understanding and management of social media in personal and professional contexts.

This unit provides students with advanced knowledge in respect to the development and management of teams as cohesive project subjects with critical links between people, ideas and information. This unit is for students from all disciplines to manage teams to coordinate the delivery of projects in the workplace.

Summary of Learning: Technologies impact people and society by transforming, restoring and sustaining the world in which we live. This course will aid participants to consider the impact of technologies including the generation of digital solutions to problems. The course will provide an understanding of how technology impacts your life and how it aids collaboration and using creativity to generate new solutions to problems to drive transformation. The course will also explore how new emergent technologies (such as wearables, AI and VR/AR) can shape new experiences and problem solving in radical new ways The Learning Objective: 1. Develop an understanding of technology progression in society has transformed business and society and the role that emergent technologies will play in the near future. 2. Develop an understanding of how digital technologies are used to solve problems to meet personal, societal and organisational needs. 3. Develop an understanding of the needs to develop new regulatory and ethical approaches in dealing with emergent technologies such as Artificial intelligence.