The course gives an overview of how business intelligence technologies can support decision making across any number of business sectors. These technologies have had a profound impact on corporate strategy, performance, and competitiveness and broadly encompass decision support systems, business intelligence systems, and visual analytics.

This unit utilises netnography and other tools to understand community dynamics and social patterns of interaction online, with a particular focus on mapping the emergence of online cultures. Students will study communities and social engagement in virtual environments from an interdisciplinary perspective, drawing insights from media studies, sociology, anthropology, and psychology. Social media management techniques will be analysed as part of an integrated approach to online engagement strategies. This unit is for students from all disciplines to further develop their understanding and management of social media in personal and professional contexts.